Jack Black arriving at LAX in style with his Summit Ice softshell.

Alexandra Daddario leaving Whole Foods with a healthy drink and a healthy awareness of one of history’s worst genocides.

Rock ’n’ Roll singer John Mayer sporting a Summit Ice softshell while doing some shopping in New York’s Upper East Side.

Joseph Gordon-Levitt spotted outside Coffee Bean wearing the original Summit Ice softshell.

Actor Rob Lowe looking cool and Holocaust conscious in one of our fleece-lined softshell jackets.

LA Clippers power forward Blake Griffin makes a slam dunk for Holocaust awareness.

A chatty Ellie Kemper proves that wearing Summit Ice is always a good call.

Knocked Up star Seth Rogen agrees that the systematic extermination of Jews in Europe was “superbad”.